• SUMMARY

     

    Extensive experience with site and content management, Digital Analytics, Search Engine Optimization and Search Engine Marketing, email and eMarketing. Also have extensive experience with technical and process writing, digital imaging and video production.

    Specialties: Site analytics, SEO/SEM, eMarketing, email marketing, content management, photography, videography, technical and process writing, website design and testing.

     

  • EXPERIENCE

    Nintex

    Digital Marketing Manager Dec 2014 – Present

    Management of SEO, SEM programs and analytics and reporting.

    Nintex

    Digital Marketing Specialist Jan 2014 – Dec 2014

    Work with SEO, SEM and other digital channels and analytics to promote Nintex products.

    City of Fife Washington

    Website Advisory Board - Community Member Oct 2010 – Present

    Member of the Website Advisory Board for the City of Fife. Provides reviews and information for Website redesign and maintenance.

    POP

    Associate Digital Analyst Jun 2011 – Dec 2013

    Provide deep analysis and reporting for various clients.

    POP

    Web Analytics Implementation Specialist Jul 2010 – Jun 2011

    Implement and troubleshoot Web analytics for clients.

    Terex

    Associate Web Producer Feb 2007 – Oct 2009

    In charge of runnng PPC and Email programs; content management for terex.com and international sites, website analytics.

    Tall Ships Tacoma 2008

    Videographer Jul 2008 – Jul 2008

    Member of the video pool for Tall Ships Tacoma 2008. Shot video which was used in the official DVD for the event.

    X10 Wireless Technology

    Web Production Manager Jun 2005 – Feb 2007

    Managed Ads system, liaison between Marketing and IT, ran PPC and SEO programs.

    Microsoft / MSN Search

    Editor Feb 1998 – Aug 2004

    Editor for major Internet Search engine. Handled site content for technical issues and news.

  • EDUCATION

    Seattle University

    BA English 1993 – 1997

    Studied English and self-taught web design and technology.

    Activities: Lambda Iota Tau, newspaper

    Bellarmine Preparatory

    HS 1989 – 1993

    Activities: Video club, basketball team

  • SKILLS

    SEO

    Search Engine Optimization for all engines

    SEM

    Search Engine Marketing, AdWords, Bing Ads, 3rd party systems

    Web Analytics

    Google Analytics, Omniture, WebTrends, Piwik, PTEngine, other 3rd party tools

    Analytics Architecture

    Implementation, reporting

    Analysis

    Web analytics, social media, marketing

    Email Marketing

    Marketo, Litmus, Campaign Monitor

    Content Management

    Sitecore, Wordpress, Oracle UCM

    Photography

    Analog and digital

    Videography

    Nonlinear editing, production

    Writing

    Technical documentation, marketing writing, Web copy, SEM Ad Copy

  • REFERENCES

    Anil Batra

    Digital Analytics, Marketing and Strategy

    Ben is very knowledgeable in PPC, SEO and Web Analytics. He is very hardworking and always eager to learn new things. He is a great individual who has excellent relationship with his coworkers and clients.

    Laura Porto Stockwell

    Digital Strategist

    As an Associate Digital Analyst at POP, Ben was our team's expert in analytics implementation and Q/A. He is Google Analytics certified and helped to educate the team in the workings of Google Tag Manager and other GA developments. Ben was a professional and knowledgable member of team and I enjoyed working with him!

    Ron Finney

    Owner, North Woods Productions

    I had the pleasure of working with Ben as the manager of the video team for Tall Ships Tacoma 2008. Ben was hard-working, capable and fun to work with. He made a very significant contribution to the team effort, a 35 minute feature documentary of the Tall Ships Tacoma festival.

    Roger Hosto

    Database Administrator at Tableau Software

    Ben, is a good guy with a big heart. I enjoyed working with him, and he helped me document several projects that probably wouldn't have gotten the correct documentation without him.

    Clinton Wong

    Sr. Digital Analyst at POP

    Ben is a very passionate about analytics. He has a vast knowledge of a variety of tagging implementations and is great at communicating requirements and analytics needs to the development team. Additionally, he has great experience in examining performance to provide reports. He is always eager to learn and adapt to new challenges. He was a good team member, and it was a pleasure working with him!

    Frank Chiachiere

    User Experience Designer and Strategist

    I appreciate Ben's deep knowledge of the analytics field and the tech behind it. He's always highly collaborative and ready to share insights that make a website or digital experience better.

    Robert Parmelee

    Web Administrator at Roundabout Theatre Company

    Ben is great at breaking things down into something understandable to those who don't look at Analytics every day. I appreciated his help on several projects. He is always quick to respond to questions.

    Michael Bazinet

    Experienced public relations & public affairs professional

    Ben Brooks is a true web services professional who not only focuses on accomplishing the task at hand in a diligent manner, but who is always interested in the big picture issues. I have found Ben to be a friendly, responsive and thoughtful colleague who was always willing to offer constructive suggestions. It is our genuine loss that the state of the construction equipment industry is such that Ben's position was eliminated. I know he will land on his feet and will quickly become a real contributor at any organization fortunate enough to bring him on board. I wish him every success.

    Dave Ralston

    Ralston International

    Ben is an honest, up-front person that is always looking to please. He is creative and provides straight-forward feedback. Ben works quickly when assigned a task and takes criticism very well. I have seen Ben manage competing tasks well and deal well under pressure. I would have no problem working with Ben again either as an employee or contractor.

    Marko Wollschlaeger

    Founding Partner at Wolf & Wyatt LLC

    Ben is very easy to work with and very knowledgeable in his field. I especially valued his ability to explain and capture complex procedures to all team members.

    Amber Holick

    Experienced Marketing Communications & Digital Strategist

    Ben is the definition of a team player. Always ready to help with an answer to a technical question, suggestions on appropriate web analytics or just for laugh during crunch time, Ben is an asset to any web/marketing team. He's also an especially patient tutor to those less technically savy -- even when working with international groups and breaking the language barrier. Ben's passion for photography, infrastructure, bridges, and transportation truly help him be the voice of the customer for Terex.

    Jon East

    Technical Director at POP

    Ben is very knowledgable of analytics platforms. He is a go to resource for questions on implementing, monitoring and reporting analytics data across a range of platforms such as Omniture and Google Analytics.

    Viveka Retana

    Technical Project Manager

    I have had the pleasure to work with Ben while we managed some Arts clients! It was a great surprise to find someone as unique as Ben, he is an analytics guru! He combines his great sense of business acumen with all his technical knowledge to work with our Arts clients successfully. He has all the time appreciated the importance of such the new emerging technologies and used it to benefit our clients! I have to say that working with Ben has been a complete pleasure. He is not only excellent technically but is proactive in setting up an engagement to avoid late surprises. He’s a team player and an excellent value add to any team!

    Tillman Erb

    Digital Marketing Technology Director

    What more could one ask for in a colleague: someone who not only knows his stuff, but demonstrates passion for it, and is always, always a pleasure to work with. That is a portrait of Ben Brooks. He has consistently welcomed problems as opportunities to find innovative solutions, if he doesn't already have one at hand, which is often the case. And for his approachable and clear communication style, he has been a great partner when presenting insights or ideas to clients.

    Scott Pierce

    Senior Content Strategist at POP

    Ben was the crucial component of how we were able to instrument and measure for our clients. He was key in proving the specifications for implementing analytics on a client-by-client basis, as well as developing standards within the agency that will be incredibly valuable in the future. I always appreciated his collaboration as we advocated for SEO best practices, and grew to depend on him as an indispensable resource when we delivered insights on content strategy. Dedicated, helpful and wicked smart - he's a triple-threat.

  • CONTACT ME

  • LET'S CHAT!

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